Making the most of live events goes beyond sponsorships as individuals increasingly engage with...

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Monday, October 13, 2025

Marketing Dive

Social media is changing live events: Here’s what the numbers say

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

Search Engine Roundtable

Microsoft Ads Posts On How To Optimize For AI Search Answers

The Microsoft Advertising blog posted about how to optimize for AI Search Answers.

Clickz

Why embracing waste is the secret to marketing innovation and success

PLUS: Insights from Wyclef Jean, Evan Spiegel, and industry leaders this weekhttps://www.clickz.com/wp-content/uploads/2025/10/Copy_of_ClickZ_-_Thumbnails__17_-2.png

Clickz

Signal to Story: How Creative Drives Advertising Performance with Spotify

Spotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising performance.https://www.clickz.com/wp-content/uploads/2025/10/eTail-8.png

Marketing Week

Tesco Media invests in creative effectiveness with AI tools and on-site video launch

Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ads to help brands connect storytelling directly to purchase moments.Source

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Adweek

Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO

The exec recently served as senior vice president of global media revenue and growth at Roku.

Search Engine Roundtable

Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R).

Chief Marketer

The Trade Desk’s Sell-Side Settlement

With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.

Social Media Today

Meta Adds More Languages to AI Translations for Reels

The option will also lip sync your voice to the translated language.

Marketing Week

Half of B2B firms say brand building not a priority

Almost 60% of B2B businesses say brand building is not being prioritised due to a perceived lack of ROI.Source

Marketing Dive

Gap Inc. recruits micro-influencers for new affiliate program

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

Chief Marketer

Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas

A farmer's market for dogs, porta-parties, romantic boat rides—and, the top insights from Trendwatch Los Angeles, the first of many live and virtual events taking place during Experiential Marketing Month.

EVENTS & LIVE TRAINING