Making the most of live events goes beyond sponsorships as individuals increasingly engage with...

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Monday, October 13, 2025

Marketing Dive

Social media is changing live events: Here’s what the numbers say

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

Search Engine Roundtable

GA4 Surge In Organic Search Traffic But Search Console Flat

There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat.

Search Engine Roundtable

Google Ads Missed Growth Opportunities Tab

Google is testing a new section within the Google Ads advertising console named "Missed Growth Opportunities."

Marketing Dive

Gap Inc. recruits micro-influencers for new affiliate program

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

Chief Marketer

Nine More Brands Popping up at College Campuses This Fall

Last month, we rounded up five mobile tours that pulled into college campuses to capitalize on the hype around back-to-school season.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Social Media Today

Snapchat Tests ‘Bitmoji Plaza’ Virtual Town Center on Web

The virtual interaction zone will provide a place to interact with other people's Bitmoji avatars.

Brian Solis

Are You Focused on the AI Bubble or the AI Bomb? The Gap That Defines Our Future.

Sitting here at the Wharf in Sydney, thinking about the AI bubble and executive short-termism vs. waves of evolving scenarios where AI and agentic (and eventually autonomous) workflows change business, and societal, trajectories.

Hubspot

Machine learning in email marketing: What drives revenue growth (and what doesn't)

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue.

Digiday

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re …

Marketing Week

Tesco Media invests in creative effectiveness with AI tools and on-site video launch

Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ads to help brands connect storytelling directly to purchase moments.Source

Marketing Week

Diageo’s top GB marketer on growing the spirits category ‘beyond historical boundaries’

Diageo is taking cues from "adjacent categories" to inform its innovation and allow it to play in new spirits occasions, says GB marketing and innovation director.Source

Chief Marketer

What to Expect at the 2025 DPAA Video Everywhere Summit

Cynopsis’ ScreenShift event is Tuesday, October 14 at City Winery – but for a deep dive into OOH, the annual DPAA will be going strong nearby. Barry Frey, President & CEO, DPAA (www.dpaaglobal.com), shares what to expect this year.

EVENTS & LIVE TRAINING