A robot arm from ABB on display at Automatica 2023 in Munich.Sven Hoppe/dpa/Getty ImagesThey say physical AI is the wave that will succeed agentic AI, and Masa Son isn’t one to dwell on the past.
His Japanese conglomerate SoftBank, on an acquisition spree for all things hardware and AI,
said this week that it would buy the robotics business of the Swiss engineering group ABB for a hefty $5.4 billion.
It’s not SoftBank’s first foray into robotics. Pepper, the company’s adorable “robot for the people,” arrived in 2014 with the promise of reading human emotions. But as a commercial enterprise, it didn’t stick.
Buying ABB’s robotics unit—focused on industrial automation—is quite a different way into the category. (A deal also spares ABB from spinning it out.) Think factories, not families: Picking and packing, cutting and assembling, painting and palletizing, etc.
About 7,000 employees (and annual revenues of $2.3 billion) come with the transaction, which would close in the second half of next year. And, of course, a whole lotta ‘bots.
—AN