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Thu, Oct 2, 2025

In Off The Clock, a new video series, leaders bring their authentic self on screen talking about things that really..

Branding success comes from narratives. Brands introduce obstacles to engage people.

In the age of AI, great customer experience (CX) hinges not on speed alone, but on empathy.

Business of Brands

	Nike turnaround takes root, CEO warns of more work ahead as China lags
	Zigly to double revenue, expand to 60 pet care centers by FY26 end
	Coty explores sale of CoverGirl, Rimmel in pivot to fragrances
	India sales of Bvlgari may hit a high this year in difficult global environment, says CEO
More on Business of Brands

Digital

	Bargain binge: YouTube's ad-free Premium Lite to soon land in India
	Opera launches Neon AI browser to join agentic web browsing race
	OpenAI's Sora joins Meta in pushing AI-generated videos
	Amazon adds AI muscle to connected home lineup
	The Case for Hybrid CX: Where Empathy Meets Efficiency
	Nasscom planning local benchmarks for Indic AI models
	OpenAI's direct shopping via ChatGPT puts ecomm on notice
	India now our biggest user base; plan to launch local fund: Aravind Srinivas, cofounder, Perplexity
More on Digital

Marketing

	South Korea's booming used car exports cushion impact of US tariffs
	MarTech+ Summit 2025: Rethinking marketing in the age of AI
	MarTech+ Summit 2025: Can Agentic AI Execute Marketing Strategy at Scale?
	HC directs tech giants: Take down 'Pakistan Sympathiser' posts targeting Malabar Gold
	MarTech+ Summit 2025: How phygital evolved from 'being available' to 'connected experiences'
	Building consideration for life insurance products is critical for India's future: Kamlesh Rao, Aditya Birla Sun Life Insurance
	MarTech+ Summit 2025: RCS is the colour TV moment of SMS
	Ethical fashion label Stella McCartney ties up with Reliance
More on Marketing

Advertising

	Galderma India onboards Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil baby
	MS Dhoni leads JioMart's new festive campaign Kyonki India Chahe Aur
	The Face Shop and Khushi Kapoor unboxes the universal truth of weddings
	Scapia transforms everyday spends into extraordinary travel rewards in new ad
	JadeBlue finds its perfect match in Jasprit Bumrah
	Gambhir Gambhir and R Ashwin showcase their lighter side in Uber's new campaign
	Ekta Kapoor trolls her own melodrama in YesMadam's new ad
	Jaypore's festive campaign celebrates creativity, craft and culture
	Charlotte Tilbury appoints Sobhita Dhulipala as first Indian beauty muse
	Creators, Scavengers, Trophy-Touchers
More on Advertising

Media

	Indian filmmakers say too early to assess impact of Donald Trump's 100% tariff proposal
More on Media

The People Report

	Pandora CEO to retire in 2026, replaced by marketing chief
	Spotify founder Daniel Ek to step back from CEO role to focus on platform's 'long arc'
	Boat elevates COO Gaurav Nayyar as CEO
More on The People Report

What's happening at ETBrandEquity

Navigating Challenges in the Era of Generative AI

Generative AI is opening new frontiers for productivityâautomating workflows, speeding