Dear Industry Leader,

Sam Walton, Founder, Walmart, once said: “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

In 2025, this rings louder than ever. Customers today expect hyper-personalisation, instant responses, frictionless journeys, and AI-powered service. Delivering on this isn’t just about delight, it’s about business survival.

Recognising the potential of CX, ET BrandEquity today heads into the 4th edition of the CX+ Summit, where we continue to unite pioneers, believers, and future builders.

When: 27th November 2025
Where: Mumbai

Why Attend?

• Future-Proof Your CX Strategy: Deep-dive into Cognitive & Agentic AI, customer lifetime value, loyalty retention models, omnichannel orchestration, and conversational CRM.

• Gain Practical Playbooks: Case studies and frameworks from 100+ CX leaders who’ve scaled retention, improved NPS, and cut costs with automation.

• Unlock Business ROI:  Learn how brands are reducing churn by up to 30%, boosting CLV, and cutting service costs through AI adoption.

• Network with Decision-Makers: Join 400+ senior leaders across industries who are redefining customer-first growth.

CX+ is not just another summit. It’s your blueprint to turn customer experience into revenue impact.

Let’s not just talk about CX. Let’s use it to drive loyalty, cut friction, and fuel bottom-line growth.