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Daily Morning Newsletter

Wed, Oct 1, 2025

Top Stories

Two-Minute Tales, Billion-dollar Bets

These bite-sized tales could reshape the future of streaming, and redefine how storytelling is consumed on the go.

Why Ikea is eyeing the Indian Kitchen

Ikea is strategically entering this space by offering smart, durable solutions for Indian cooking.

Shashi Tharoor, Basil Joseph play ball in latest Kerala advertising coup

Malayalam advertising showcases a vibrant blend of creativity and cultural impact.

Business of Brands

	Kellanova bets on scale, snacks to grab a bigger bite in India's breakfast market
	ASUS India bets big on AI PCs, gaming laptops, and retail footprint to capture festive rush
	First Brands files for bankruptcy, revealing billions of dollars in liabilities
	HUL shares fall 3% on muted Q2 business update as GST 2.0 delays spending
	P&G's Olay eyes double-digit growth with anti-aging push, omnichannel play
	Carlsberg commits to invest Rs 1,250 cr in food processing sector
	Zomato, Swiggy attempt to get health scores right
	Hero, Bajaj absorb GST hike on premium bikes to protect festive demand
More on Business of Brands

Digital

	AI is transforming how software engineers do their jobs. Just don't call it 'vibe-coding'
	Agentic commerce will transform shopping into personalised buying brands must adapt fast
	China's Zhipu AI says full artificial superintelligence unlikely by 2030
	DigiPlus Fest '25: AI-powered performance marketing combines relevance with scale
	The New Front Door: Why YouTube Shorts is where trust, culture and impact coincide
	Oh! It is a real identity crisis, thanks to AI
More on Digital

Marketing

	Marketing Matters: Shemaroo's 'HarRoleIsHerRole' campaign and its lasting impact
	US small businesses wither under Trump's tariffs: 'It's hard to breathe'
	Marketing Matters: Fortune Foods, pickle-making, and cultural insights
	MarTech+ Summit 2025: Data-driven culture key to breaking org silos
	Govt flags 'dark patterns' in GST pricing; 3,000 consumer complaints logged
	MarTech+ Summit '25: Building a MarTech stack for the Intelligence Economy
	Bollywood top stars aren't boxed in, they have brands and investments
	MarTech+ Summit 2025: Integrating fragmented communications into unified customer engagement
More on Marketing

Advertising

	HUL ignites the Bru-mance with Sara Ali Khan and Aditya Roy Kapur
	Ferrero Rocher adds a golden touch to diwali with Hrithik Roshan
	MS Dhoni delivers innovative tyre solutions for new age riders with Eurogrip
	Havas Strikes Content Deal with Banijay Asia
	Shubhashish Homes appoints Kapil Dev as brand ambassador
More on Advertising

Media

	The seven-year pitch: Scripting Raj Nayak's return to mainstream TV with Ideabaaz
	Kevin Vaz re-elected IBDF president as AGM reaffirms TV's enduring strength
More on Media

What's happening at ETBrandEquity

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Unleash Future-Ready Creativity and Productivity with GenAI Delhi

As part of the Adobe Elite Circle, this exclusive gathering brings together visionary leaders across Creative, Marketing, and IT to explore how genera...