Sept. 18 - General Mills deepens marketing focus | Best Buy builds retail media chops

Best Buy builds retail media chops with in-store takeovers, sports deals; How Aldi revamped its social media strategy — and why it’s working; Warner Bros. Discovery, Nielsen deepen measurement partnership

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Sept. 18, 2025 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Feedonomics, powered by Commerce

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General Mills outlines marketing spend increase to help return to growth

Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the company reported.

Best Buy builds retail media chops with in-store takeovers, sports deals

The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

How Aldi revamped its social media strategy — and why it’s working

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.

Why marketers need to bridge the gap between Martech and Adtech

Unify Martech and Adtech to drive customer intelligence and unlock full-funnel marketing experiences.

Warner Bros. Discovery, Nielsen deepen measurement partnership

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.

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