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Informa TechTarget's Activating Intent: Improving Strategy. Driving Growth.


Today’s buyers only have so much attention to spend — and a deluge of platforms, publishers, and creators are vying for it. Coupled with the rapid adoption of AI, heightened expectations, and expanding buying groups and networks, B2B marketers are left trying to create order out of chaos.

Join us September 24-25 for two days of forward-looking solutions designed to help you find method in the mayhem at Informa TechTarget's flagship virtual event, Reach: Intent, Demand and the Modern Attention Economy. B2B industry experts and practitioner peers will sink into big ideas — like trust generation, visibility, and precision — boiled down into actionable intent and demand techniques your team can bet on to break through.

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