We analyzed verified reviews, product attributes, and item-level sales—then ran everything through Harmonya’s Insights Agent to find out what's really driving growth in Beauty & Personal Care.
This new report reveals the six trends reshaping the beauty and personal care categories:
Sensitive skin solutions
Moisturizing and hydration
Natural and clean ingredients
Deodorant innovation
Men’s grooming
Sustainability and ethical choices
You’ll see how real shopper language compares to brand claims, which products are winning (and why), and what whitespace still exists.
This methodology doesn’t just apply to beauty. It works across food, beverage, personal care, household categories, and more. If you want to hear what shoppers are really saying and tie that to what’s actually selling, this is for you.
Discover what verified consumer reviews reveal about the role of protein in modern food innovation, including why taste, texture, and format are make-or-break.
Understand the Mind of the Modern Protein Shopper:
Thousands of verified reviews decoded across bars, beverages, snacks, and cereal
Tied directly to sales performance for actionable next steps
Real insights: from texture complaints to white space opportunities
9 emerging product trends (like Protein Waters and Kid-Friendly Fuel)
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