Sept. 17, 2025
| Today’s news and insights for marketing leaders
Shaquille O’Neal stars in a new spot and content on a microsite that rebrands the used-car e-commerce platform as “Shaqvana.”
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Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.
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The campaign includes out-of-home advertising, experiences and custom bottles, and comes as the brand struggles to maintain its core consumer base.
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59% of CMOs say they have insufficient budget to execute their strategy this year. Explore proven revenue growth tactics that make the most of existing channels and optimize the entire funnel in
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Doug Martin served the CPG brand for nearly two decades, most recently as its chief marketer, and joins Wawa in the middle of an expansion phase.
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Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused brands.
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