Matthew Dowd, a political analyst for MSNBC, was the first high-profile personality to suffer consequences for commenting on
Charlie Kirk’s shooting in Utah last week. During a broadcast following Kirk’s murder in front of students gathered at Utah Valley University, Dowd referenced some of the controversial statements Kirk, a strident conservative activist and MAGA supporter, had made in the past. MSNBC apologized for the comments and fired
Dowd almost immediately.
Since then, the list of people who have been fired for sharing their views on Kirk’s legacy has grown exponentially. Companies that have
suspended or dismissed employees over social media statements or public comments include American Airlines, United, Delta,
Walmart, and Office Depot. Meanwhile, the number of those
who have been flagged by
organized online conservative activists for having made what they consider inappropriate comments has reportedly reached into the thousands.
Most of the statements about Kirk’s death that have landed people in trouble are pointed statements about the late activist’s extreme right positions on gun control, race and DEI, or on abortion, feminism, and LGBTQ+ issues. A few have gone further, celebrating Kirk’s murder or suggesting he brought it upon himself. But many of these comments explicitly condemn violence and the killing, while still taking issue with Kirk’s well-documented talking points. These cases have
raised concerns about overzealous responses from companies and left many companies unsure of how to proceed.
For business leaders, the tragedy of what appears to be political violence has turned into
a legal and reputational quagmire, raising complicated questions about how far employers should go in disciplining employees in an era when companies are also expected to support healthy debate and transparency.
The most important thing for companies to do is lay out a clear policy on speech, says Alison Taylor, a clinical professor in the Business and Society Program at NYU Stern School of Business, who says she’s watching in horror as the Kirk comments are reported and the dismissals play out.
“It should be clear to anybody working in your company what you can and can’t say online, and what your code of conduct is,” Taylor says. (And the policy should be easy to find, not something hiding deep within a company’s online handbook.) “If you are firing people on the basis of these comments and you haven’t put out that guidance, I don’t think you can get away with that.” —
Lila MacLellan