Digiday Daily

September 17, 2025

Headless browsers — the behind-the-scenes software that lets machines surf the web like people — are getting new attention thanks to the likes of Perplexity’s Comet and Browser Company of New York’s Dia. Here’s our explainer.

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TOP STORY

Generative AI

WTF is headless browsing, and how are AI agents fueling it?

AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?

OTHER THINGS TO KNOW

As moving creates new habits, advertisers are understanding these new consumer behaviors to identify patterns of high intent and key targeting windows for more successful campaign targeting. Partner insights from Realtor.com.
As CTV matures, marketers are looking more critically at reach and frequency to improve outcomes and reduce waste. Partner insights from Blockboard.
Sales are essential. However, when a brand’s strategy hinges on every dollar spent leading to a purchase, it misses the bigger picture. Long-term performance success comes from brand-building, and that starts with trust. Partner insights from Vistar Media.

MARKETING

Member exclusive

Pitch deck: How Google is responding to advertisers’ concerns about AI Max

Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.

Member exclusive

Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.

PARTNER INSIGHTS FROM CONTENTFUL

How brands are relying on tech to enhance customer experiences

The digital landscape is flooded with content, creating a challenge for brands to provide effective customer experiences. But leveraging technology like AI and composable CMS can help marketers deliver personalized experiences.

PARTNER INSIGHTS FROM EPSILON

Live session: AI-enhanced strategies to zero in on in-market customers

Marketers looking to better understand and engage their customers are turning to AI and data clean rooms for more meaningful insights. Join guest speaker Steph Liu, senior analyst at Forrester, and Joran Lawrence, svp of product management at Epsilon, on Sept. 29 at 1 p.m. ET as they discuss reaching customers at scale.

MEDIA & PLATFORMS

Generative AI

How People Inc. is prioritizing traffic and revenue diversification to prepare for AI era

People Inc is preparing for AI’s impact on search and content discovery by focusing on traffic and revenue diversification and direct to consumer relationships.

PARTNER INSIGHTS FROM ADSTRA

How composable identity infrastructure enables portability

Many identity solutions promise reach across environments. But what matters