Don’t miss your chance to tell us how affiliate marketing is represented in marketing mix modeling. Take our short survey and your feedback will inform an upcoming EMARKETER report. |
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SEPTEMBER 16, 2025 |
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What percentage of consumers say "following a regular self-care routine is more important to me now than five years ago?" |
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A) 10% B) 30% C) 50% D) 70% |
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TOP STORY |
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Retailers are expanding their footprint on college campuses. |
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PacSun kicked off a college tour in late August with a pop-up in Columbus, Ohio, during the Ohio State–Texas football game. Shoppers could browse PacSun’s new college capsules and collaborations with The Wild Collective, a streetwear brand known for school-spirit apparel. Other school-themed pieces include cropped jerseys and skorts for women, plus hoodies and tees for men. Upcoming stops include Columbia, South Carolina, home to the University of South Carolina, and Ann Arbor, Michigan, home to the University of Michigan.
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Bath & Body Works will launch displays in over 600 college campus stores nationwide, which will be its largest distribution effort outside its own locations. |
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IN THE NEWS |
Amazon keeps Prime Big Deal Days to 2 days this year. Amazon is keeping Prime Big Deal Days to two days—October 7 and 8. Read online |
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Other headlines: |
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China’s economic slowdown raises stakes for US trade talks. Consumption, investment, and industrial output all slipped last month. Read online
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Restaurants find price isn’t the only value driver. Value menus are the rare bright spot in an otherwise sluggish year for the restaurant industry. Read online
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Aldi follows up US expansion with $2 billion UK investment. The retailer expects to open 80 stores in that period, bringing it closer to its long-term goal of having 1,500 UK locations. Read online
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Robotaxis shift gears from pilot tests to broader rollouts. Lyft began testing an autonomous robotaxi service in Atlanta last week, partnering with May Mobility. Read online | | | |
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ANALYSIS |
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Amazon reported strong Q2 results for its advertising business, with advertising revenues reaching $15.6 billion—up a significant 23% YoY. Net sales increased 13% YoY to $167.7 billion, well above Q2 guidance that warned of “tariffs and trade policies” and “recessionary fears.” |
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Amazon also provided Q3 guidance, estimating income guidance of $15.5 billion to $20.5 billion—pointing to lingering tariff and AI spending concerns and causing shares to slide nearly 8% in pre-market trading Friday. |
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