Zion National Park, Utah, September 16, 2025 – Lamborghini Esperienza Avventura Zion welcomed owners and their guests for an exclusive three-day event earlier this September to explore Zion National Park. The program covered over 200 miles of striking desert beauty driving the Urus SE, giving the chance to appreciate the versatility of the first PHEV (Plug-In Hybrid Electric Vehicle) version of the luxury Super SUV that sets a new benchmark in its segment.

Deep and spectacular canyons in this protected portion of the Virgin River Valley provided a dynamic route for a convoy of Urus SE, the most versatile and fun-to-drive Super SUV ever. The Urus created the Super SUV segment and now the Urus SE keeps pushing boundaries to remain the reference in the segment. Featuring a new design, optimized aerodynamics, unprecedented on-board technology and an 800 CV hybrid powertrain, the PHEV version improves on Urus S in terms of comfort, performance, efficiency, emissions and driving pleasure. Thanks to its “two hearts”, thermal and electric, the torque and power values are the highest ever, giving the SE a unique place in its category.