Sept. 16 - KFC hires Wingstop exec as CMO | Inside Yum’s AI marketing playbook

How Yum’s AI factory supercharges marketing at Taco Bell and beyond; Dentsu grows programmatic know-how with Index Exchange, Chalice AI; Why marketers still struggle to capitalize on in-store retail media

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Sept. 16, 2025 | Today’s news and insights for marketing leaders

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KFC hires Wingstop marketer as CMO to fire up comeback plan

Melissa Cash takes over at the Yum chain for Catherine Tan-Gillespie, who was promoted to president in April.

How Yum’s AI factory supercharges marketing at Taco Bell and beyond

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused brands.

Dentsu grows programmatic know-how with Index Exchange, Chalice AI

The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

Why marketers still struggle to capitalize on in-store retail media

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several lingering barriers to growth.

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