PW Close-Up: Eleven Labs

Since its founding in 2022, ElevenLabs has quickly grown to become one of the world's leading AI speech software providers. The company has harnessed advancements in generative AI to develop the most compelling AI speech software, transforming the written word into rich, immersive, lifelike narration for book publishers and creators.

Publishers can select from thousands of voices in the Voice Library to provide a unique voice for every character. Publishers can even create their own voices using the Voice Design feature. And while the voices are astoundingly realistic, the company has always seen AI voice generation as one part of the narration solution. ElevenLabs also partners with thousands of voice actors as well as famous authors and celebrities, all of whom are included in the ElevenReader app. Readers from around the world use the app to listen and purchase audiobooks.

For publishers, the company’s global reach presents additional opportunities to bring backlists to the forefront. ElevenLabs collaborates with publishers and audiobook streaming services to bring audio versions of deep backlist series to foreign markets, helping to revive backlists, increase revenue opportunities, and meet the growing market demand for quality audio content.

Check out the videos and demos below to learn more about the company, the incredible advancements in its technology, and see for yourself exactly how it works.

This newsletter was created in partnership with ElevenLabs.

Revenue Opportunities Abound for Backlist with Audio
ElevenLabs AI Technology Makes It Possible

ElevenLabs recently collaborated with HarperCollins, Storytel, and The Atlantic to help expand the media companies' offerings through the latest audio technology. HarperCollins made use of the technology to convert select deep backlist titles into audiobooks for distribution in foreign markets. Storytel, one of the world's largest audiobook-streaming subscription services, worked with ElevenLabs to develop AI voices specifically tailored to Storytel's core markets. The partnership also included a new feature, VoiceSwitcher, which allows Storytel to provide a truly unique, personalized listening experience to every reader. The Atlantic used the text-to-speech technology to almost instantly transform print articles into audio options.

Without AI, the time and resources necessary to convert a host of titles into other languages, create customized experiences, and quickly transmute long reams of text into speech would have been impossible. Now, more and more books in publishers’ extensive catalogues can be revived and reissued as audiobooks, finding new readers around the world.

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PW Close-Up: Eleven Labs
ElevenReader Publishing
Go Direct to a Global Audience

ElevenLabs offers narration in 32 languages and thousands of voices, with countless sound effects, all of which reaches readers around the world who listen to and purchase audiobooks through the ElevenReader app.

Publishing on the platform is simple and can be done within a matter of hours. Once a file is uploaded, publishers can use the AI Narrator toolkit to streamline structuring, editing, and generating long-form audio. Publishers can also select narrators from the Voice Library, choosing a unique voice for every character in their story, or create new voices from scratch using Voice Design. The voices can then be adjusted for tone, style, and delivery to create authentic characters and bring them to life.

The app also features many recognizable voices, including Arianna Huffington, Deepak Chopra, and Melania Trump, as well as dozens of other authors, and includes the official voice replicas licensed from some of the world’s most iconic voices.

Once produced, publishers and authors can list their audiobooks on the app, selling directly to a global audience.

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PW Close-Up: Eleven Labs
Iconic Authors Join Iconic Voices
Listen to the Voices You Love

The ElevenLabs Reader App provides global listeners with the ability to stream their favorite articles, text, and e-books in familiar and often beloved voices for a more personal and memorable listening experience.

World-renowned author Deepak Chopra is the latest to join the Iconic Voices collection, which also includes the distinctive voices of Arianna Huffington and Melania Trump, as well as those of legendary Hollywood stars Judy Garland, Sir Laurence Olivier, James Dean, and Burt Reynolds.

Users can listen to any digital text on-the-go, powered by these AI voices. The app takes articles, PDFs, EPUBs, newsletters, e-books, or any other text on the listener's phone and turns it into an emotionally rich, context-aware voiceover, allowing listeners to connect with the most influential figures and their work.

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PW Close-Up: Eleven Labs
Eleven v3 Demo Video
Hear the Difference

While typical AI-generated audio often sounds dull and robotic, the latest v3 model by ElevenLabs is astonishingly realistic. The model is designed to detect emotional cues and cultural context in text and adapt its delivery accordingly. This allows the AI voices to achieve extraordinary emotional range, mimicking human speech. This technology represents a seismic leap forward in the quality of AI-assisted audio.

The emotional capacity built into ElevenLabs’ publishing platform gives an edge to book publishers wanting to transform their written words into rich, immersive audio.

Check out the video to experience it for yourself.

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Sample AI Sound Effects
Generate Any Sound Imaginable

Create custom sound effects, instrumental tracks, and ambient audio with the powerful AI sound effects generator from ElevenLabs. Simply enter a text prompt, and the generator will provide a variety of samples to choose from within seconds.

Want to tweak the options? Just add precise descriptions to your prompt to tailor each effect to your scene.

From ice clinking in a glass to a crackling fire or a roaring lion, create the exact sound you want for every situation in your story. Try it out now.

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What Authors Are Saying
ElevenLabs Users Love the Results

"I've written over 65 books in my career. ElevenReader transforms my written works into lifelike audio - letting me make more audio stories available and giving listeners a truly unique experience."

-Joseph Nassise, New York Times Bestselling Author

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“ElevenReader has brought my books to life, increased the number of people discovering my stories, and increased my sales.”

-Leeanna Morgan, USA Today Bestselling Author

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“I was initially skeptical about AI audiobooks. After testing ElevenLabs’ quality, my doubts vanished. I have been exceptionally pleased with the result. If you're serious about audiobooks, do yourself a favor, take action now, and start with ElevenLabs.”

-E.S. Martell, Award-Winning Science Fiction Author

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“I was shocked by how easy it was to publish an audiobook on ElevenReader. It's 10x easier than Amazon, plus the quality of the voices is incredible.”

-Luke T., Managing Editor of Old Book New

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About the Company
ElevenLabs

ElevenLabs is an AI audio research and deployment company with a mission to make content universally accessible in any language and in any voice.

Their research team develops AI audio models that generate realistic, versatile, and contextually aware speech, voices, and sound effects across 32 languages. This technology is used to voice audiobooks and news articles, animate video game characters, help in film preproduction, and create dynamic audio content for social media and advertising.

Mindful of the technology's impact, the company's goal is to ensure their products are developed, deployed, and used safely while continuing to drive positive and creative applications.

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PW Close-Up: Eleven Labs
PW Close-Up: Eleven Labs
PW Close-Up: Eleven Labs
PW Close-Up: Eleven Labs