Hi there,

When the lights go down and families settle in for a movie, it’s about more than just entertainment. Parents and kids are making memories—and those moments are where your brand can show up in a meaningful way. In fact, 66% of parents say watching movies is a way to bond with their children.

A new study from Amazon Ads and Crowd DNA reveals how movies spark conversations, drive fandom, and even shape shopping behavior—parents spend an average of $242 a year on movie-related products. Read this new special feature to see how your campaigns can become part of the stories families love.

Sincerely,
Becky Schilling
Senior Director, Media Content
EMARKETER

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