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SEPTEMBER 16, 2025 |
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Key stat: The day 30 worldwide activation rate among identified users for news and magazines apps is 27.8%, compared with 10.8% of anonymous devices, according to a June 2025 report from Airship. |
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Beyond the chart: |
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65% of Americans have at least one paid mobile app subscription, per a July YouGov survey.
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30% of US loyalty members use a brand’s mobile app to sign up for their loyalty program, per a June EY report. |
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Use this chart: Marketers and retailers can use this chart to prioritize account creation strategies, like loyalty program sign-ups, to boost app retention. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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