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David Aaker special series - Part One
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Tue, Sep 16, 2025
Top Stories
WhatsApp is where maximum channel disruption could happen: Ruchika Malhan Varma, Generali
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In today's fast-paced business landscape, the Chief Marketing Officer's role is transforming dramatically.
Subscribe or unsubscribe: How brands are giving consumers ctrl in the subscription game
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The subscription economy promised convenience but delivered anxiety.
Learnings from David Aaker: Branding enables disruptive innovation
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Disruptive innovation is now essential for growth, demanding brands create 'must-haves'.

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Advertising
Cadbury delivers relatable chocolate experience with Cadbury Dairy Milk Milkinis
Niva Bupa says yeh hua na health insurance in its latest campaign
Jacqueline Fernandez and Varun Dhawan captures the warmth in new Lux Cozi ad
Kareena Kapoor Khan and Saif Ali Khan positions every moment and mood in new ad
V-Guard unveils new marketing campaign for Luxecube Water Heater
The House of Lakme welcomes Aneet Padda as a new face of the brand
This Durga Pujo, Tanishq pays a tribute to Srijoni of Bengal
'Saara khel fitting ka hai' says The Arvind Store in their new campaign
Excited about India both as market, tech hub: Publicis Sapient Global CEO Nigel Vaz
AI unlocks extraordinary abilities when combined with human skills: Publicis Sapient CEO
A big billion mistake in black and white
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