Attention is becoming harder than ever to earn on streaming TV. With ad clutter rising and consumers tuning out, the challenge isn’t just reach – it’s relevance.
New research from Wurl and TVision shows that emotions may be key to capturing viewer attention in streaming. Looking at data from over 50 campaigns, the study proves emotionally-aligned ads not only capture attention, but hold it longer.
The secret to success: Meeting viewers in the moment by better matching ads to the content that surrounds them. Dive into the science behind attention and emotion – and quantify the impact on ad performance in this new study.
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