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This special edition is made possible by Contentful. |
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SEPTEMBER 15, 2025 |
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Which of the following retailers did NOT have a “Black Friday in July” sale this year?
A) Marshall’s B) Best Buy C) Macy’s D) Wayfair |
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TOP STORY |
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As Black Friday swiftly approaches, marketers are faced with finalizing strategies for an economically uncertain holiday season. Shifting trade policies have left suppliers, retailers, and consumers unsure about pricing, budgets, and product supply. |
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EMARKETER only forecasts a 1.2% growth in US holiday retail sales this year, well below the 4.3% growth seen in 2024.
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Almost three-quarters (71%) of shoppers plan to spend the same amount or less than last year, according to Salsify's 2025 Holiday Pulse Report. |
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IN THE NEWS |
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The US toy industry returned to growth in the first half of 2025 after a flat 2024 and a sales decline in 2023, per a new report from Circana. |
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Dollar sales rose 6% YoY, and unit sales increased 3%.
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The average selling price also climbed 3%, its first meaningful increase after three years of stagnation. |
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ANALYSIS |
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Black Friday kicks off the holiday season, and standing out takes more than sharp promotions. Marketers are turning to AI-driven personalization and performance tools to deliver faster, smarter experiences that convert. This article was contributed by Contenful’s Charlie Bell, Senior Director of Solution Engineering. | | |
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