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SEPTEMBER 15, 2025 |
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Key stat: 13.4% of all US streaming TV time is spent watching YouTube, more than any other streaming platform, according to July 2025 data from Nielsen. |
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Beyond the chart: |
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Streaming makes up nearly half (45.3%) of ad-supported TV viewing, according to the Nielsen data.
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Some 62% of US adults have cut the cord and moved to streaming only services, according to a July 2025 report from CivicScience. |
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Use this chart: Marketers can use this chart to inform how they can prioritize YouTube in their CTV media mix—especially for reaching younger, cord-never audiences. Streaming platform marketers can invest in short-form and creator content to stay competitive in watch time battles. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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