Hey everyone, it’s Mark. Apple spent much of its iPhone 17 keynote presentation pitching the message that it’s still deeply rooted in design. Also: Here’s what’s next after the new iPhones; the company prepares customers for $2,000 models; and the launch of the iPhone Air in China is delayed. Lastly: Another major AI exit at Apple. 

Last time in Power On: Apple says the iPhone Air is the future, but the new Pro models are better today.

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The Starters

The Apple iPhone 17 Pro. Photographer: David Paul Morris/Bloomberg

Since famed designer Jony Ive left Apple Inc. in 2019, his old department has been in flux.

The vast majority of hardware designers who worked under Ive ultimately followed him out the door. In some cases, they went to the LoveFrom studio founded by the British-born designer. Others took roles at different companies or...

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