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| Inside a 'TupperWeed' party |
One week ago today, I found myself talking about THC—not for work, but at a “TupperWeed” party my mother-in-law has become fond of hosting.
What’s a “TupperWeed” party? It started because my mother-in-law, Andi, helps run a social group for 800 seniors in Brooklyn and often asks me to give a “Cannabis 101” presentation. I’ve been doing those since before the pandemic, and every year someone inevitably asks if I have samples. This year, thanks to the generosity of several hemp-THC brands (you know who you are!), I actually did.
And so, the TupperWeed party was born: an intimate gathering where seniors—or even moms, when I’ve hosted for friends—can sample THC beverages and gummies in a safe, comfortable space. But it’s more than sampling. It’s a chance to ask questions, share experiences and—most importantly—normalize cannabis use.
That safe space is especially valuable for seniors. But don’t just take my word for it.
“These intimate house parties are important for seniors who look for ways to get information and ask questions without feeling self-conscious or appearing uninformed,” said Andi Peretz, my mother-in-law and a self-proclaimed professional old person. “We feel like we blinked, and the entire cannabis world has changed. Exposure to products and getting the education about this new world in a safe place is invaluable.”
It's a good lesson for cannabis brands looking to reach seniors—but what does this have to do with convenience? For me, it’s about normalization. Parties like these help make cannabis feel approachable. But so does stocking cannabis products on convenience-store shelves, right alongside every other age-restricted consumable. Let’s keep that normalization going.
Melissa Vonder Haar
Chair
CSP C-Store Cannabis Board |
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