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SEPTEMBER 12, 2025 |
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Which superhero movie star is partnering with LEGO on a new campaign? |
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A) Robert Downey Jr. B) Paul Rudd C) Henry Cavill D) Tom Holland |
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TOP STORY |
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Warner Bros. Discovery (WBD) shares jumped more than 30% Thursday after The Wall Street Journal reported that Paramount Skydance is preparing a majority-cash takeover bid. |
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The proposed offer would include WBD’s full slate of video assets—studios, streaming, and TV networks—rather than waiting for the company’s planned 2026 split into Warner Bros. (studios and streaming) and Discovery Global (networks).
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The proposed split would leave Discovery Global carrying most of WBD’s $35.6 billion debt load while retaining a 20% stake in Warner Bros.
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The potential deal is backed by the Ellison family. Larry Ellison and his son David, who recently steered Skydance’s $8 billion acquisition of Paramount Global, have already committed $6 billion in equity. |
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IN THE NEWS |
TikTok’s search ads drive action—but concerns linger for US brands. Activations with dedicated search campaigns led to two times higher purchase lift overall, per the platform. Read online |
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Other headlines: |
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Spotify’s too-late lossless audio won’t move the needle. However, it doesn’t hurt to add features that will keep users from cancelling or drifting to competitors. Read online
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Brands that skip translation risk losing global audiences. Translation tools are collapsing language barriers in video. For marketers, the risk isn’t bad dubbing—it’s ignoring the opportunity. Read online | | | |
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PODCAST |
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On today’s episode, we discuss why Spotify is still considered the king of audio streaming, their struggles with advertising, and how they might become a social platform. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by DG Media Network. | | |
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