Sept. 12 - Inside JCPenney’s holiday playbook | Holiday shoppers expect less discounts

Holiday shoppers expect less discounts in 2025: Here’s what the numbers say; Meta deepens AI focus for latest suite of brand advertiser solutions; How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

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Daily Dive

Sept. 12, 2025 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Marketing Dive’s studioID

Succesful Purpose-Driven Marketing

63% of consumers favor purpose-driven brands. Explore six steps to use purpose-driven campaigns to grow sales by 50%, foster customer loyalty, and produce a positive social impact in this playbook.

Q&A

How JCPenney is preparing for the holidays with laugh-out-loud deals

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

Holiday shoppers expect less discounts in 2025: Here’s what the numbers say

In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to brand-specific platforms.

Meta deepens AI focus for latest suite of brand advertiser solutions

The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.

From stadium to screen: How marketers can capture Gen Alpha’s loyalty at the biggest game of 2026

The world’s biggest game is their debut. Learn how to capture Gen Alpha’s loyalty.

How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice cream maker stay committed to diversity.

Summit: Intent, Demand and the Modern Attention Economy

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