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SEPTEMBER 12, 2025 |
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Key stat: 41% of marketing and advertising decision-makers worldwide plan to use AI for campaign activation in 2025—up from just 31% in 2024, according to March 2025 data from DoubleVerify. |
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Beyond the chart: |
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Nearly a third (31%) of North American marketers are currently using AI to optimize campaign journeys, according to April 2025 data from GrowthLoop and Ascend2.
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That said, human oversight remains critical—37% of North American marketers report that human intervention is still necessary when using AI to optimize campaign journeys, per GrowthLoop and Ascend2. |
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Use this chart: Marketers can use this chart to make the case for reallocating AI investments from backend data crunching to more front-line functions—like media buying and real-time optimization. Whether you're pitching a tool, building a martech stack, or managing a campaign, activation is where AI is set to deliver more ROI in 2025. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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