Mondelez International is collaborating with Bad Bunny, including during his No Me Quiero Ir de Aqui residency in Puerto Rico, in a bid to elevate Ritz Crackers' cultural presence and deepen connections with the musician's multicultural fanbase through ticket giveaways, a pop-up event with exclusive merchandise and immersive fan experiences. "We have big goals for the Ritz brand. We want bolder flavors, new formats, more presence across channels, but always true to the great taste and familiarity people expect," says Steven Saenen, savory category president.

The average cost of homemade lunches has gone up since 2022, a trend that concerns parents and caregivers, with 48% expecting larger expenses this year and prompting many to consider store brands and more accessible lunch options, according to Deloitte. Deloitte suggests retailers can draw budget-conscious consumers through lower-cost lunch bundles, lunch kids, kid-friendly recipes and grab-and-go options online and in stores.

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