Midwestern convenience stores are quietly offering "heavy soda," a fountain drink with a higher syrup-to-water ratio, resulting in a more intensely flavored beverage. This trend, highlighted on Reddit and TikTok, has garnered attention from soda enthusiasts who appreciate the stronger taste and lasting flavor. While its exact origins remain unclear, the concept has sparked interest online and is particularly noted in southeast Missouri.

Debbie Indicott of Lenoir, N.C., has reclaimed the Guinness World Record for the largest collection of Coca-Cola memorabilia with 5,623 unique items. Indicott initially set the record in 2020, lost it to Jeffery S. Fouke Jr. in 2023, and regained it this year.

PepsiCo is expanding its Drips by Pepsi platform to most Regal Theaters nationwide, introducing new flavors like Pepsi Cherry Boba Burst. The initiative, which began at select Regal locations, seeks to enhance the movie-going experience and drive growth in the away-from-home category. CEO Ramon Laguarta highlights the significance of this channel for beverage sales, indicating increased investment and innovation.

Monster Beverage reported an 11% increase in sales to $2.1 billion and a rise in net income to $488.8 million in Q2, driven by strong demand for energy drinks. The growth is attributed to the expanding consumer base and diverse product offerings that cater to lifestyle needs and provide an affordable luxury amid rising costs of other beverages.

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