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Editor's Note
A new look for your SmartBrief
You may have noticed your newsletter looks different today. The SmartBrief team has been hard at work designing a more intuitive, accessible experience for professionals like you. Read more about the project, and use the feedback link at the bottom of the newsletter to let us know what you think!
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Top Story
Shades Week: Functional Style
Shades Week: Functional Style
By Karen Mitchell As motorized shades grow in popularity, integrators are becoming more comfortable with selling, ordering, and installing them. And the demand is there.
Shades Week Case Study: The Full Aura Experience
Shades Week Case Study: The Full Aura Experience
When ProSource made the decision to build a brand-new training center from the ground up in Golden, Colorado, they approached the project with an entirely new mindset. Relocating from Texas to Colorado presented the leadership team with a rare opportunity for a fresh start, one informed by everything they had learned from their previous Dallas Lighting Training center. Armed with data and firsthand experience, they were able to reimagine the purpose and design of their training space from scratch.
Why First-Party Data Wins
First-party data fuels growth. Discover how to boost engagement and brand ROI. Learn more.
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CEDIA Expo Update
2025 CEDIA Shares: Pro Audio Technology & Theory Audio Design
Erin Phillips gives Residential Systems readers a sneak peek at what the companies are planning for their CEDIA Expo/CIX 2025 exhibit.
2025 CEDIA Shares: Hunter Douglas
Maren Gehling, director of sales, custom home & integration, Hunter Douglas, gives Residential Systems readers a sneak peek at what the company is planning for its CEDIA Expo/CIX 2025 exhibit.
StormAudio, PMC, madVR, and Barco Residential Host 15.7.8 Home Theater Demo at CEDIA Expo
Throughout the three-day event, company experts will be on hand to provide in-depth insights and engage with attendees of the SR6 demo.
Trinnov Provides Free Training at CEDIA Expo 2025
Company to provide live demos, in-depth training, and a future-ready product roadmap.
Your Mainframe Data, Now in Salesforce
Get real-time insights and power your AI applications. Join our free webinar to see how the new Zero Copy partnership makes it happen. Register here.
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Live Brighter with Aura™
Sponsored Content from Hunter Douglas Inc.
Aura Creates Sunlit Ambiance Aura Illuminated Shades replicate the sun's natural glow, day or night. Adjust brightness and warmth to support your mood, boost productivity, and create the perfect atmosphere—whether you're waking up, winding down, or brightening dark spaces. Read more

Today's News
Audio Advice Acquires The Sound Room
With this acquisition, Audio Advice plants new roots in St. Louis.
DMF Lighting Revamps Website and Dealer Portal Experience
Enhanced site features new digital tools and lighting inspiration for integrators.
Velodyne Acoustics Names Playback Distribution as Exclusive U.S. Distributor
Partnership will debut at CEDIA Expo 2025, along with the new SubContractor Series products.
Salesforce & Thunder Consulting Power Support Teams
Discover how Smartsheet used Salesforce Agentforce and AI to transform its customer support. Join Salesforce and Thunder Consulting on August 21st for a webinar covering key strategies for scaling support, speeding up responses, and building smarter, leaner service teams. Claim your seat.
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Technology Update
mui Lab to Present Luxury Wellness Controller at CEDIA 2025
mui Lab to Present Luxury Wellness Controller at CEDIA 2025
The mui Board Gen 2 touch screen controller enables quiet connectivity in spaces that require minimal distractions.