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	The new playlist of patriotism: How brands are composing a modern anthem for India
	ETBrandEquity picked ads that shine, composing a new anthem for Independence Day.

	Problematic convenience leads to overspending in quick commerce
	Instant gratification drives this trend in today's fast-paced world.

	ET MarTech+ Awards 2025: Maruti Suzuki veteran Rajesh Uppal to chair jury
	With Uppal, the ET MarTech+ Awards 2025 will recognise the marketing technology-lead campaigns.

What's happening at ETBrandEquity The Big Leap Engagement Lab The Big Leap Collective is here! As a key part of The Big Leap, this fresh initiative brings together industry trailblazers for game-changing insights... Fri, 22 Aug 2025 Bangalore Register Now Scaling Content Velocity: The Smart Way to Create More with Less A guide to accelerating content production efficiently by using smarter tools, streamlined workflows, and strategic repurposing. Wed, 20 Aug 2025 Register Now

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