From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital...
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital...
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Thursday, August 14, 2025
 
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Chief Marketer
Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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Adweek
How FX Created an Immersive Marketing Campaign for Alien: Earth
Alien: Earth leaned into experiential strategies to connect with fans.
 
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Adweek
Quest Nutrition’s Journey to Culture and Category Leadership
General manager Stuart Heflin on growing a brand after acquisition without selling out.
 
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Chief Marketer
Converse kicks up back-to-school sales with influencer event at Famous Footwear
Converse hosts influencers for Chucks customization event at Famous Footwear to engage customers and generate content.
 
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Search Engine Roundtable
Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%
Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT."
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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Social Media Today
Snapchat Launches ‘McDonaldland’ AR Experience
Snapchat will play a part in McDonald’s latest multi-platform promotion.
 
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Marketing Dive
Patrón takes a shot on dance music culture with Boiler Room partnership
The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its premium bottling.
 
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Marketing Tech
Top 6 AI writing tools to help you write smarter, not harder
StudyPro – the tool you’ll want to keep using StudyPro isn’t pretending to be a lifestyle assistant, but was built from the ground up for academic essays and research papers.
 
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CMSWire
Why AI-Optimized Websites Win Higher Conversion Rates
From fast load speeds to clear CTAs, here’s how to make your website perform for both people and AI agents.Continue reading...
 
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The Ahrefs Blog
The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge
Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed.
 
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SEMrush Blog
GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.
 
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CMSWire
Survive the AI Takeover of Search — 5 Moves Every Brand Must Make
With search traffic plunging, brands must win over AI engines, own direct channels and protect loyalty before bots own the buyer’s journey.Continue reading...
 
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EVENTS & LIVE TRAINING