In traditional SEO, we optimized for keywords.
In AI SEO, we optimize for entities.

That means people, brands, products, or topics that it can understand and connect together.

For example:
Instead of just listing tools for “CRM software,” AI answers now recommend tools that are known to work well for freelancers, that show up in comparisons, and that get talked about in trusted sources.

It’s all about context.

If your site doesn’t clearly show what you do, who it’s for, and why you’re trusted, AI models won’t cite you — even if your content is technically optimized.

In this webinar, I’ll show you how to adjust your SEO for how search actually works now.

​How to Transform SEO into AI SEO
​
When? Tuesday, August 19, at 8 a.m. PDT

​Register here to watch.

Cheers,

Neil Patel

P.S. Want more advanced strategy? Join us at the NP Digital Summit — four full days of hands-on AI and performance marketing.