Falling behind on digital transformation means missing out on cost savings, exposing your brand to more risk, and losing relevance with customers. Explore the path forward in
this playbook.
The candy giant stopped short of pledging to transition its entire portfolio to natural colors, though said it will offer options under some of its biggest brands.
After focusing on kids’ juices with less sugar and more nutrients, the company has turned to better-for-you sodas and sports drinks aimed at teens and adults.
During the last several years, CPG companies have focused on so-called “bolt-on” transactions. Explore how giants like Kraft Heinz & Molson Coors are prioritizing small-scale M&A for a foothold in trendy areas in this Trendline.