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AUGUST 14, 2025 |
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What percentage of Hispanic consumers have made a TikTok Shop purchase in the last month? |
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A) 3% B) 13% C) 23% D) 33% |
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TOP STORY |
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Amazon is expanding its same-day delivery service for fresh groceries to more than 1,000 US cities and towns, with plans to reach 2,300 locations by late 2025. |
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The expansion adds fresh groceries to Amazon’s same-day network, letting shoppers order perishables alongside other goods in one cart and receive them within hours. The service is supported by temperature-controlled facilities, insulated packaging, and quality checks.
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Prime members get free same-day grocery delivery on orders above $25 (or $2.99 under that threshold). Nonmembers can use the service for $12.99 with no minimum. |
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IN THE NEWS |
Budget considerations creep into Gen Z spending habits. Roughly two-thirds (64%) of Gen Z consumers have cut spending in the past year due to higher living costs. Read online |
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Other headlines: |
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Brinker beats, Cava misses as consumers get picky about dining. Brinker’s results indicate that value-focused casual dining chains can draw in consumers even as some players, like Cava, struggle. Read online
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GPT-5 could turn ChatGPT into an AI-powered commerce platform. Prioritizing queries with high commercial value could help OpenAI monetize users not through ads but via affiliate or take-rate revenues. Read online | | | |
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ANALYSIS |
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“There are lots of shiny new pennies in marketing, so it's very easy to get distracted,” said Nicklaus Hasselberg, VP of growth marketing and ecommerce at Every Man Jack, at The Lead Summit in New York City last week. “It’s about ‘What do we reasonably believe will have the biggest impact on our business?' And let’s do it as well as we can." |
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Over half (54%) of marketers worldwide predict advertising budget cuts this year, per a March Nielsen study. Amidst tightening budgets, the pressure for marketers to choose the right technology, media investments, and partners is heightened. |
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