|
AUGUST 13, 2025 |
|
Which classic food court restaurant is celebrating its 40th anniversary this August with ‘80s themed merch and prices? |
|
A) Auntie Anne’s B) Orange Julius C) Cinnabon D) Sbarro |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
Retailers are stretching traditional holiday shopping periods into longer seasons and creating new shopping moments throughout the year, as consumers become more strategic about their spending and retailers seek to drive consistent traffic. |
"Each retailer might play the holiday differently, but I think they're all here to stay in some capacity," said our analyst Suzy Davidkhanian on a recent episode of “ Behind the Numbers," highlighting the distinction between emotionally-driven gift holidays and purely promotional events. |
|
Here's how the holiday shopping calendar is evolving and what it means for retailers. |
|
|
|
| | | |
|
IN THE NEWS |
Amazon Prime members prefer to buy groceries from Walmart. Walmart’s extensive footprint and reputation for value are making it the grocer of choice for a growing number of Americans. Read online |
|
Other headlines: |
-
July's steady inflation report belies price pressures. Though increases so far have been modest, the acceleration in core prices shows that tariffs are having an effect. Read online
-
On Running raises outlook as global sales surge despite tariff headwinds. On has “multiple opportunities” to offset higher tariffs, from boosting its D2C mix to recent US price increases, per its CEO Martin Hoffmann. Read online
-
Fast food is losing its budget-friendly appeal. QSRs must sharpen their brand strategy or risk alienating diners. Read online | | | |
|
ANALYSIS |
|
|
|
Affiliate marketing, a performance-based partnership between an advertiser and a publisher, can offer brands feeling pressure to prove short-term ROI peace of mind and predictability. |
|
Unlike channels that rely on cost-per-click (CPC) or cost-per-thousand impressions (CPM), affiliate marketing is a post-conversion payment channel—offering greater customization and transparency, according to Adam Rostan, SVP of product at Rakuten Advertising. |
|
"In other channels, you're paying upfront for all that exposure, regardless of what consumers bought," he said. "In affiliate, they have a lot more control over that spend, because the platforms provide dynamic commissioning capabilities. This adds a level of ROAS [return on ad spend] precision they can't achieve in other channels." |
|
|
|
| | | |
|
PODCAST |
|
|
In this episode, we discuss when a marketing miss helps spark conversation, if there is such a thing as bad press, and what brands should do if a campaign doesn’t land. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Awin. |
|
|
|
| | | |
|
