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AUGUST 13, 2025 |
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Key stat: Gen X consumers will spend $15.2 trillion worldwide this year, the highest of any generation, according to NielsenIQ. |
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Beyond the chart: |
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65% of Gen Xers use their mobile devices while in-store to get more information on the products sold there and 63% use mobile devices to help them make purchase decisions, according to NielsenIQ.
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38% cite “an easier way of doing something" as the top definition of innovation, per the same data. |
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Use this chart: Gen X isn’t just spending big—they’re shopping smart. Brands that streamline the path to purchase—especially through tech—stand to win. Focus messaging on convenience, clarity, and control to convert this high-spending, digitally engaged segment. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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