Elon Musk at the White House on May 21, 2025, in Washington, D.C. Chip Somodevilla/Getty ImagesApple’s stock is down nearly 20% so far in 2025, partly as a result of investor disappointment around Apple’s artificial intelligence efforts.
Now Apple
has a fresh AI-related headache—but this time, it comes courtesy of Elon Musk, who’s threatening “immediate legal action” if the tech giant does not remove OpenAI’s ChatGPT from the top of its App Store rankings.
It all unfolded late Monday, when the billionaire Tesla CEO took to the social network he bought for $44 billion, X, to level pointed accusations at Apple and its App Store practices.
Musk alleged that Apple’s ranking system “makes it impossible for any AI company besides OpenAI to reach #1 in the App Store,” claiming this amounts to a “clear antitrust violation” and vowing that his artificial intelligence startup, xAI, “will take immediate legal action.”
At the heart of Musk’s complaint is Grok, the AI chatbot launched by his xAI startup as a direct competitor to ChatGPT.
As of Tuesday morning, ChatGPT holds the coveted top spot among free apps in Apple’s App Store in the United States, while Grok sits at sixth. (For context: Google’s Gemini chatbot trails far behind, ranking 57th.)
Musk alleges improper favoritism, especially given Apple’s high-profile partnership with OpenAI, announced in June 2024, that integrates ChatGPT more deeply with iPhones, iPads, and Macs.
Musk’s attack on Apple arrives in a climate of mounting regulatory scrutiny.
Apple has yet to publicly respond to Musk’s latest accusations, though OpenAI CEO Sam Altman quickly fired back at Musk’s claims.
“This is a remarkable claim given what I have heard alleged that Elon does to manipulate X to benefit himself and his own companies and harm his competitors and people he doesn’t like,” Altman wrote on X.
—Dave Smith