Earnings show a 22% lift for Amazon Ads this quarter — now near $16 billion. But has The Trade Desk actually lost ground? Not quite. Our breakdown of agency spending patterns shows a more complex reality.
Additional coverage:
- Whether you’re a large holding company agency or an industrious independent, if you’re not digging deep into the wells of possibility with generative AI, you’re likely to be out of business before too long. The buildout of AI tools and talent at agencies is picking up pace.
- Referral traffic is drying up. In theory that should make generative search optimization a top priority for publishers. In practice, most are holding back, skeptical of the hype and unconvinced that GEO offers a meaningful path forward, especially when SEO best practices still apply to the process of getting content surfaced and cited in AI answer engines, they said.
- This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses. (This story is a Digiday+ member benefit. For full access, consider subscribing).
- While most marketers typically complain about Google's Performance Max, most keep ploughing their ad dollars into the platform because it still delivers ROI. But in this Confessions piece, we talked to a 20-year growth marketer who walked away from the platform.
- From sister site, Modern Retail: More than 50 Labubu dolls and other collectibles from Pop Mart’s The Monsters series appeared earlier this week on Walmart’s third-party marketplace through sneaker platform StockX.
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Top Stories
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Ivy Liu
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The Amazon threat to The Trade Desk is inevitable — just not immediate.
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The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues to pick up pace.
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Join this virtual event on Aug. 20 at 1 p.m. ET, or watch on demand, for actionable insights on executing smarter, safer and more effective audience targeting in today’s complex environment.
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Even though referral traffic is drying up, most publishers are skeptical of the hype around generative search optimization.
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In a landscape defined by disruption, marketers are future-proofing campaigns by using unified, omnichannel programmatic platforms that can pivot quickly.
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howdy!
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This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses.
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Building brand trust requires more than frequently exposing shoppers to a brand’s messaging. Consumer trust is earned through meaningful connections. OOH naturally builds brand connections and adds brand relevance to a given moment in time.
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