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JULY 30, 2025 |
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Key stat: 50% of US smartphone owners said they’re not willing to pay extra for AI features on their phones, up from 45% in September 2024, according to a May CNET survey. |
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Beyond the chart: |
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Only 21.1% of iPhone owners, and 14.9% of Samsung Galaxy owners, consider AI features a deciding factor when making a smartphone purchase, according to a December 2024 SellCell survey.
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Only 11.6% of iPhone owners, and 4.0% of Samsung Galaxy owners, are willing to pay for AI subscription services, according to SellCell. |
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Use this chart: Marketers can use this chart to see that while consumers are open to trying AI tools, many aren’t willing to pay for them. This signals that these features may be more of a brand marketing play than a short-term revenue driver. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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