Prep School Confidential
The girls are pledging to prep—and no, we’re not talking about sororities.
Thanks to a growing obsession with collegiate-core, crisp tailoring, and Rachel Brosnahan’s viral appearance in that navy sweater vest + plaid mini, preppy style is making a major comeback. Data shows shopping for pieces that fit the trend is up 66% in July. But in its resurgence era, prep less Gossip Girl, more cool art history major who reads Joan Didion and plays tennis on the weekends.
Think varsity cardigans with a hint of slouch, rugby shirts paired with oversized sunglasses, and loafers worn with crew socks like it's a uniform… but make it fashion.
Whether you’re raiding your dad’s closet for his old Ralph Lauren or heading straight to the Miu Miu section for a pleated mini, there’s one thing to know: Prep is no longer about perfection—it’s about confidence, comfort, and a little bit of costume.
The vibe: Ivy League meets indie sleaze.
The move: Start with a sweater vest. End with a bookstore run.
