July 24, 2025
| This week’s mobile news and insights for marketing leaders
NOTE FROM THE EDITOR
If you can believe it, planning for the holiday season is already in full swing. As you begin to map out your marketing strategy, be sure to join Marketing Dive on Wednesday, Sept. 10 at 12 p.m. ET for our virtual event, “A look at 2025’s holiday shopping season,” to get a full breakdown of developments heading into the crucial period for consumer spending.
During the event, a panel of industry experts will offer insights into topics including how the trade war has affected retail operations and consumer sentiment and the latest shopping trends. The event will be co-hosted alongside sister publications Retail Dive and Supply Chain Dive.
Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
As always, thanks for reading.
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Jessica Hammers
Editor, Marketing Dive
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The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.
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Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been shared.
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Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
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As short-form video continues its reign, dig into the top tropes and trends B2B brands are leaning into to engage today’s buyers.
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The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.
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The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.
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The campaign’s media plan includes buys on podcasts like “Good Hang” and “Armchair Expert” and a TikTok Branded Mission.
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The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.
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