July 24, 2025
| Today’s news and insights for marketing leaders
Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.
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The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.
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The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.
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Get brutally honest email tactics. Watch as Jay Schwedelson reveals his unfiltered expertise on what actually drives engagement.
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CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.
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Research shows that only 29% of B2B marketers use AI for marketing strategy — meaning there is plenty of room for growth. Explore the shift to modern marketing in this playbook.
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