Automakers are balancing innovation and usability in key fob technology. While some brands, like BMW, experimented with feature-packed display keys, Lotus chose purposeful simplicity for the Eletre's fob, focusing on what genuinely improves user experience. Meanwhile, brands like Tesla and Rivian are pushing digital boundaries with card-like keys, and the industry is moving toward biometric and app-based access.

FreeCast has introduced Test Drive Live, a shoppable TV streaming channel available on Roku and the FreeCast service that features unboxing videos, live demos and expert reviews of products trending on social media and retail platforms. FreeCast CEO William Mobley notes that the format is designed to provide viewers with detailed insights into products, and distinguish itself from traditional cable shopping channels by focusing on transparency and shopper engagement.

Electric vehicle battery cooling has evolved significantly over the past 30 years, with most EVs using cooling plates made of aluminum, stainless steel or copper. Tesla, however, uses a unique method of routing coolant pipes throughout battery cells. The GMC Hummer EV and Ford F-150 Lightning use cold plates, with the Hummer placing them on top of battery packs in steel enclosures and the Lightning using aluminum enclosures that are lighter and more efficient at dissipating heat.

Behr Paint has introduced ChatHUE, an AI agent that integrates Google Cloud's Gemini, Vertex AI, BigQuery and Cloud Run with Behr's own color data, to help customers select paint colors on Behr's direct-to-consumer ecommerce platform. The collaboration aims to simplify the color selection process with tailored recommendations, which Behr identifies as a major customer pain point.

Tinuiti's 2025 Food and Beverage Marketing Study found that grocery store apps are the leading channel for new product discovery, with 32% of shoppers recalling first hearing about a prepackaged food or beverage product on these platforms. In-store displays, social media and TV each followed closely at 30%, highlighting the importance of digital and traditional channels alike in reaching consumers.

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