JULY 18, 2025 |
Insurance provider The General is tackling Gen Z driving anxiety through a collaboration with which of the following platforms? |
A) TikTok Shop B) BetterHelp C) Fortnite D) Twitch |
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TOP STORY |
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AI is poised to transform everything in marketing from ad creation to targeting and even the future role of agencies in the advertising ecosystem. |
"As AI-powered agents are increasingly deployed to carry out tasks on behalf of people, advertisers will need to work out how to influence these robot servants," said host Marcus Johnson on a recent episode of the "Behind the Numbers." |
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IN THE NEWS |
Netflix stays dominant in Q2, despite rising competition from YouTube. Netflix heads into its Q2 2025 earnings call with momentum—but also pressure. Read online |
Other headlines: |
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PubMatic launches real-time sports ad marketplace. PubMatic launched an AI-powered Live Sports Marketplace designed to make live sports inventory more accessible, responsive, and valuable for programmatic buyers. Read online
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HP pitches an ad network at a time when advertisers are slashing budgets. Tech company Hewlett Packard (HP) is reportedly pitching HP Media Network, an ad network focused on laptop-targeted ads and desktop streaming, per Adweek. Read online | | | |
ANALYSIS |
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As retail spending slows down, consumers are increasingly using the same feeds that fuel impulse shopping to bond over the collective desire to curb their spending. This makes an influencer strategy embedded in value and relatability crucial. |
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US consumer spending rose just 1.8% YoY in Q1 2025—a drop from 4.0% in Q4 2024, per the US Commerce Department. 45.6% of consumers say a similar lifestyle makes them trust an influencer’s opinion, compared with 19.8% who trust those with a high follower count, per a 2025 Grin survey.
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The top reason consumers are “deinfluenced,” or talked out of buying something based on social media content, is because they don’t trust the influencers who promote the products (32%), per a July 2024 Credit Karma survey. |
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PODCAST |
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On today’s episode, Tim Maleeny, president of Quad Agency Services, joins us to discuss the importance of physical touchpoints for brands and explore what attracts younger generations to in-store shopping experiences. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Quad. | | |
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