The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently or not — the ad industry at-large has put concerns over intellectual property, brand misuse and other long-term risks in the rearview as it chases speed and scale.
Additional coverage:
- YouTube has taken its first steps to regulate AI-generated content. Marketers welcome the move, but some creators fear its impact on their bottom line.
- In ad circles most of the AI chatter has centered on media — how it's bought, sold and optimized. But the conversation is starting to shift. According to Publicis Groupe CEO Arthur Sadoun, creative is now coming into focus.
- In strategy decks, licensing talks, research reports and closed-door meetings, publishers are navigating a flood of new terms, including “zero-click traffic,” “RAG agents,” and “Model Content Protocol.” Here’s a jargon buster to help make sense of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now.
- From sister site, Glossy: Rent the Runway is the latest retail company to raise its prices while citing inflationary pressures and tariffs.
- Our most-read story this week: Zero-click search is changing how small brands show up online — and spend.
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Top Stories
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Ivy Liu
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Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.
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howdy!
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Despite the potential crackdown, both creators and marketers broadly view YouTube’s updated policies as a positive move. They believe it indicates that the platform is paying attention to the ways creators are using AI — and that it’s open to AI tools that don’t result in the propagation of so-called “AI slop” videos.
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Through strategies like highly targeted local newsletters and personalized send times, Axios improved relevance and subscriber engagement, ultimately driving click-throughs, increased traffic, an uplift in impressions and better ad revenue.
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The holdco is positioning AI as core infrastructure for ad production not just media buys.
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The next phase of identity is about extending investments beyond marketing to span across departments. Composability is how that happens.
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howdy!
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Here’s a breakdown of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now.
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Advertisement
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Using programmatic guaranteed, Gucci secured premium DOOH inventory throughout affluent London areas to drive traffic to an exhibition launch and nearby stores.
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To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.
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As streaming is poised to overtake linear in the upfronts, buyers voice limitations preventing digital from winning the majority of spend, including cost, measurement, and transparency.
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