July 17, 2025  |  SIGN UP

PRESENTED BY

Sara Jerde
DIGIDAY, MANAGING EDITOR

I usually like to write about one particular theme for these newsletters. It will come to no surprise to you that we’re writing so much about the advancements of AI, that the scope is too wide-ranging to narrow it down to a particular subset or tool in this area.

Instead, here’s the latest in AI from us in recent days:

• CMOs are measuring the benefits of AI across a range of metrics: time saved, payroll cost reductions or consumer sentiment. But a standard dashboard for AI measurement hasn’t yet emerged.

• Holdcos keep talking up AI. Omnicom put it in the spotlight. Its chief technology officer took a lead role on the company’s latest earnings call forcing the tech — and its business case — squarely in focus.

• The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here. This is where it stands.

• AI platform wars are about to become the browser wars — at least between OpenAI and Perplexity — and advertising will be a key battleground.

• AI is on the cusp of upending the way people search and discover information online. For small to mid-sized brands, that means rethinking not just how they show up, but what teams (and what budgets) are responsible for the work.

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AI is reshaping Omnicom's workflow. Its revenue model may be next

Like its peers, Omnicom is in flux. A solid second quarter, with revenue up from $4.02 billion from $3.61 billion a year ago, followed a sluggish start to the year. Blame the usual suspects: a jittery macro economic climate, a slowdown in digital ad growth — and AI.

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