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JULY 17, 2025 |
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Key stat: Only 28% of US luxury consumers felt optimistic about the economy in April 2025, down from 41% in January 2025 and 45% in April 2024, according to data from Saks. |
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Beyond the chart: |
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Over a quarter (26%) of US adults have reduced their spending on luxury goods, according to May 2025 data from Dentsu.
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However, roughly the same percentage (26.1%) have purchased used or refurbished luxury items, according to November 2024 data from ESW, highlighting an opportunity for the secondhand luxury market. |
Use this chart: For marketers and retailers, the takeaway is clear—even luxury buyers are feeling the pinch. Rethink messaging to emphasize value, investment-worthy quality, and exclusivity. Consider loyalty perks and personalized outreach to retain high-value customers amid shifting sentiment. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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