The delay between the release of “Squid Game” season three and Fortnite’s official “Squid Game” integrations has sparked protests among the platform’s creator community. Epic Games is seemingly taking the critiques to heart.
Additional coverage:
- Dani Benowitz, IPG Mediabrands' global chief negotiations officer, told attendees at Digiday’s CTV event that a shift in audience and budgets toward streaming was at “a tipping point,” but noted that evolution would continue to be gradual.
- The AI browser war is here, but what does that mean for publishers? If user adoption picks up, it could accelerate the decline of publishers’ search traffic – but also push publishers to find more ways to get paid by AI companies to make up for lost pageview-dependent revenue.
- Gen Z makes up a very small percentage of publishers' readership, according to a survey from Digiday+ Research, but publishers say those Gen Z audience members are consuming their news anytime, anywhere.
- Just like TikTok and YouTube are ramping up efforts to better facilitate brand and creator collaborations, Instagram is ramping up its efforts to drive interest in its own Creator Marketplace.
- From sister site, WorkLife: A surprising shift is emerging in corporate America as Gen Z workers, despite growing up as digital natives, are driving demand for more in-person workplace experiences and disconnection from technology.
Other things to know about
|
|
|
|
|
Top Stories
|
|
|
Ivy Liu
|
|
|
|
|
|
|
Among both creators and marketers, the consensus is that the lack of licensed “Squid Game” creator experiences on Fortnite since the release of “Squid Game” season three has cost Netflix meaningful marketing value.
|
|
|
|
howdy!
|
|
|
|
|
As streaming is poised to overtake linear in the upfronts, buyers voice limitations preventing digital from winning the majority of spend, including cost, measurement, and transparency.
|
|
|
|
Advertisement
|
|
|
|
|
|
|
|
|
Subscription-based and licensed content aren't safe from AI's large language models, but what can publishers do to protect their work?
|
|
|
howdy!
|
|
|
|
|
The rise of the AI browser war could accelerate the decline of publishers’ search traffic and the push to get paid by AI companies.
|
|
|
|
|
|
|
|
From Digiday’s sister brand Glossy: By integrating marketing, analytics, customer service and more into a single platform with a unified view of individual customers, brands are better equipped to deliver personalized and consistent experiences.
|
|
|
howdy!
|
|
|
|
|
Gen Z makes up a very small percentage of publishers’ readership, but those Gen Z audience members are consuming their news anytime, anywhere.
|
|
|
|
Advertisement
|
|
|
|
|
|
|
|
|
The real challenge marketing teams face is system-wide: the absence of a connected, end-to-end creative supply chain. Modern marketing demands a system that can support speed, scale and complexity.
|
|
|
howdy!
|
|
|
|
|
The 26-page document aims to make the whole process quick and painless.
|
|
|
howdy!
|
|
|
|
|
This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement.
|
|
|
|
