The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys written by John Jantsch read more at Duct Tape MarketingMarketing has shifted. Your website is no longer the central hub of your customer’s journey.
Retail businesses face unique challenges in today's competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools.
Google is now showing not just short videos in AI Overviews but also longer-form videos in the AI Overviews. AI Overviews may show no videos or may show several videos as you scroll through the AI-generated response.
Google is either testing showing link cards only within AI Mode or it might be a bug. Randomly over the past few weeks or so, I've seen reports of people noticing AI Mode responses without any content, but instead just the link cards.
Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content.
Consistency across channels takes more than vision. It takes structure — and that starts with knowledge, content ops and personalization.Continue reading...
Sweetgreen partnered with social media cook and model Pierce Abernathy to promote the star of its summer menu, Frog Hallow Farm peaches, in a social media campaign.
You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.
You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.
